The Atlantic Magazine
Online Campaign JP Morgan Chase & Detroit by The Atlantic
JP Morgan Chase & Co partnered with The Atlantic Re:think to launch a brief online campaign showcasing success stories from local businesses. The three 60 second pieces required careful usage of all the footage shot on location, including interviews, stock footage, graphics and captions (XML and VTT).
The videos were launched by both JP Morgan Chase & Co and The Atlantic Re:think in all mainstream social media channels and youtube.